Krista D'Archi
Creative & content strategy lead
Currently freelancing and working on Gen-Z's new favorite pasta @ eatsenza.co.
Previously VP, Content & Strategy at IMGN Media, where I built a content department alongside the founders, leading to an $85M acquisition.
I work at the intersection of brand, storytelling, and social, turning big ideas into content people actually want to share.
Let's Connect
Interested in working together or just want to chat? Feel free to reach out.
As the Co-Founder & CEO of Eat Senza, I had my hands in every part of the company's development, launch, and execution. I planned, built, and delivered a comprehensive GTM campaign for the launch of our product on Kickstarter, raising over $15k in 30 days.
I also oversee all strategy and execution for the company's social and D2C marketing, focusing on both organic and influencer marketing.
IMGN Media Tenure
I joined IMGN as employee #7 in 2018, eventually becoming the VP, Content & Strategy after building the company's O&O content department.
During my time at the company, I launched 74 social accounts across Snapchat, Instagram, TikTok, YouTube, and Twitch. These accounts were built for a combination of ad revenue generation and brand partnership ad placement. I collaborated with top partners like Levi's, Panasonic, Netflix, Burger King, TikTok, and Instagram.
The majority of our brand accounts have been wiped due to the company shut down in 2024, but some lasting examples of our work are:
Taste Talks Written Work
- (example of the weekly publication)