Working on Gen-Z's new favorite 🍝✨
@ eatsenza.co

Previously: VP, Content & Strategy @ IMGN Media

Strategy & team lead who built a content department alongside the founders, leading to an $85M acquisition.

Eat Senza GTM Strategy

As the Co-Founder & CEO of Eat Senza, I had my hands in every part of the company's development, launch, and execution.

  • Planned, built, and delivered a comprehensive GTM campaign for the launch of our product on Kickstarter, raising over $15k
  • Oversaw company social & D2C marketing
Instagram Post with Modern American Girl DollsInstagram Reel: Gluten-Free Dining TipsInstagram Reel: Pasta Recipe
Cooking Eat Senza pasta in red potPouring Eat Senza pasta into pot
IMGN Media brand portfolio including Blue List TV, Savage Post, Todo Bien, SO, Bodyful, Comedy.com and more

IMGN Media Tenure

With multiple titles at IMGN Media (final one being VP, Content & Strategy), I built the company's O&O content department. My 30-person team and I:

  • Launched & operated 74 social accounts across Snapchat, Instagram, TikTok, YouTube, and Twitch
  • Collaborated with top partners like Netflix, Burger King, TikTok, and Instagram

(note: majority of our brand accounts have been wiped due to company shut down in 2024)

Daquan x InstagramSo Satisfying x TikTokSo Satisfying x TechnicsJournal TikTok Segment

Taste Talks Written Work

  • (example of the weekly publication)

Let's Connect

Interested in working together or just want to chat? Feel free to reach out.

krista.darchi@gmail.com